Small releases, every week
Every week has the same shape: plan on Monday, build Tuesday to Thursday, demo and deploy on Friday at 5 PM. You can reorder priorities every Monday.
From first call to weekly releases
- 1
Scope
A 30-minute call, then a half-day session to agree the users, the goal and the one workflow that matters. You get a one-page scope and a fixed price within 48 hours.
2–3 days
- 2
Design
Wireframes for the core flow, then final screens in Figma. Design stays one week ahead of code, so engineers never wait.
Week 1
- 3
Build
One-week sprints. Every change goes to a preview URL the same day. Friday at 5 PM you get a demo and decide what's next.
Weeks 1–5
- 4
Launch
Production deploy with analytics, error tracking and SEO checked. For apps, we submit to the App Store and Google Play and handle review.
Launch day
- 5
Iterate
We look at what users actually do, then ship improvements weekly: features, fixes and experiments. Pause or stop with 30 days' notice.
Every Friday
Weekly bookings
- v1.6
Faster search (p95 2.1s → 0.4s)
Fri 14 Nov, 17:00
- v1.5
Apple Pay at checkout
Fri 7 Nov, 17:00
- v1.4
Fix: duplicate booking emails
Fri 31 Oct, 17:00
One week, start to finish
You see the real build every Friday at 5 PM and can reorder the backlog every Monday. Changing priorities doesn't mean a new contract.
Mon
Tue
Wed
Thu
Fri
Monday
30-minute planning call. We agree this week's goals, in order.
Tuesday to Thursday
We build. Each change lands on your preview URL the same day, and you can comment on it there.
Friday, 5 PM
Demo call, then deploy. You click through the real build and pick what's next.
The next Monday
Your Friday notes go to the top of the backlog, and the week starts again.
Tell us what you're building
Book a free 30-minute call. Within 48 hours you get a fixed price for the first version and a week-by-week plan.